A dedicated concierge
One named contact, not a shared inbox. Same person from your first booking to the last. They learn the cigar you like, the table you prefer, the brand of water in the suite.
Inner Circle
A short list of people we say yes to first.
For visitors who land in Madrid four times a year, families who keep a place in Marbella, and clients whose summer cannot be left to chance. Membership turns the relationship into something steady.
What membership unlocks
Priority on high-demand dates
Champions finals at Bernabéu. F1 weekend in Madrid. Easter in Marbella. Reyes Magos. New Year. Members are sourced first; the rest of the queue waits.
Member rates on partner properties
5–15% off on a curated list of villas, yachts and suites we use most. The rate stays even in peak season, when public prices double.
After-hours line
A real phone, answered by a real person, between 11pm and 7am Madrid time. For the things that cannot wait until morning.
Member-only events
Six to ten gatherings a year: closed dinners, art previews, club nights, sailing weekends. Small rooms, the right people, no plus-ones unless we know them.
Discreet by default
No social media, no client logos, no public guest lists. Membership is private and we keep it that way.
Two tiers, both invitation-only
Membership is annual. New members are accepted in two cohorts: May and October. We keep both tiers deliberately small.
Circle
€4,800 / year
Up to 60 members
- Dedicated concierge (shared between 2 members)
- Member rates on 30+ partner properties
- Priority on standard high-demand dates
- Access to 4 member-only events per year
- After-hours line via WhatsApp
Inner Circle
€18,000 / year
Up to 18 members
- Personal concierge, exclusive to you, named
- Member rates on full portfolio + bespoke negotiations
- First access to F1, Champions, ATP, Reyes, NYE · guaranteed
- All member events + 2 private gatherings a year
- Direct phone line, 24/7
- Annual planning session in Madrid or Marbella
- Optional family / partner cards (up to 2)
How joining works
01
You apply
Short form. We ask who introduced you, how often you visit, and what you want from membership. No fee to apply.
02
We meet
A 45-minute call or coffee in Madrid or Marbella. Both sides check the fit. Then we decide together.
03
You start
Annual fee, signed letter of agreement, and a 90-minute onboarding with your concierge. Membership runs 12 months, renewable.
Frequently asked
Who is membership for?
People who travel to Madrid or Marbella four or more times a year, families with property in the region, and professionals whose summer or major event weekends need to land perfectly without re-explaining themselves each time.
How is this different from paying per booking?
Per-booking is transactional. Membership is the relationship behind it: pre-allocated dates, a real person who already knows you, fixed pricing, and access to inventory we do not market publicly. Members spend less time briefing and more time enjoying.
Why is membership invitation-only?
Two reasons. First, the cap on members protects the quality of the service: a concierge with 12 members cannot deliver the same as one with 60. Second, our partners (chefs, club owners, captains) trust us to bring the right people. Both sides need protecting.
Can I try membership for a season first?
Yes. For Circle tier we offer a 6-month trial (€2,700) starting May or October. Inner Circle is annual only, but the first year can be cancelled at month 3 with a 50% refund if it is not working, for either side.
What does the fee cover and what costs extra?
The annual fee covers planning time, dedicated concierge access, priority queue, the member rate discount, and member-only events. Bookings themselves (villas, yachts, dinners, transport) are billed separately at member rates.
How do you keep it discreet?
No member is named publicly. No photos. NDAs with all partners and staff. Encrypted communication available on request. We do not appear at your event unless you ask us to.
A short conversation is the right next step.
Tell us who introduced you and the rhythm of your year in Spain. We will reply within 24 hours.